January 17, 2008

Island Free Press has a new ad manager

Sydnee Roberts Slaughter is the new advertising sales manager of The Island Free Press.

Slaughter takes over from Pam Stoffel, who has been handling advertising for The Free Press since it came online on Sept. 5.

A native of Richmond, Va., Slaughter, 42, has a bachelor’s degree in social work from Virginia Commonwealth University.  She has lived in Hatteras village since 2001.

She started Sun Flowers Florist with the help of the Danny Oden family of Hatteras in 2004.  Eventually, she moved her flower business to her home.  In 2006, she married Gus Slaughter, formerly of Roxboro, N. C., who has lived in Hatteras since 1997.

Slaughter is a board member of the Hatteras Island Cancer Foundation and is active in community events.  She recently coordinated efforts to raise funds for Richie Spears, a Hatteras villager who is battling cancer.

She will continue to run Sun Flowers Florist while working for the Island Free Press as the sales manager.

Pam Stoffel was a member of the team that got The Island Free Press established last summer.  She came to the newspaper after two years as advertising manager at The Island Breeze and numerous other management jobs with island property rental management companies.

Last year, Stoffel and her husband, Rene, a commercial fisherman, also started their own company, Shore Details Cottage Care, which offers cottage maintenance, cleaning, and other services.

“Island Free Press started as a vision,” she says. “When it became obvious the vision would become realty, I wanted to be a part of it.  The more we turned dreams into reality, the more exciting it became.  At the same time, other great things were happening.  Shore Details Cottage Care began to blossom into a successful new business.  I found myself involved in two huge success stories.  Not wanting either to suffer, I had to do some prioritizing.”

Stoffel has handed the reins of advertising sales to Slaughter, though she will continue to be involved with customers that she has worked with.

“We were blessed to have had Pam to help launch The Island Free Press,” says Irene Nolan, the newspaper’s editor and owner.  “She established a sound advertising base to support our community newspaper, and we will miss her.  We are now fortunate to have Sydnee as the Free Press continues to expand its content and ad base.”

You can reach Sydnee Roberts Slaughter at [email protected]. Pam Stoffel will be available at [email protected].

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