Island Free Press has a new ad manager
Jordan Tomberlin is The Island Free Press’ new director of advertising
After several months of training, Tomberlin took over managing the
newspaper’s advertising on Jan. 1, replacing Evan Ferguson.
Tomberlin was born and raised in Burnsville in the mountains of western
North Carolina and has been vacationing on Hatteras and Ocracoke
islands for more than 20 years. She is a 2007 graduate of the
University of North Carolina at Chapel Hill, where she studied English
and art history. On one of her vacations, she met a local
fisherman, Patrick Caton, captain of the Little Clam, and she moved to
Hatteras Island permanently after her graduation.
She started writing articles for The Island Free Press soon after its
inception in the fall of 2007. She has written a wide variety
articles from girls’ basketball to sea turtle conservation to
profiles of interesting islanders.
Her main focus will now be advertising sales, but she will continue to
write some articles.
Tomberlin replaces Evan Ferguson of Buxton, who managed advertising
sales for the newspaper for almost two years.
In a farewell message to advertisers, Ferguson said she intends to
remain on the island but will concentrate on her brochure distribution
business, her jewelry design, and being a wife and mother.
“I'm very proud of what we have accomplished and know that the
paper will continue to grow and become a force to be reckoned
with,” Ferguson said. "I am confident that Jordan will take
care of what we have built, and I feel like she will greet it with the
enthusiasm it deserves. I am very excited about my new path and feel
completely at peace, so I know I am doing the right thing by myself and
Under Ferguson’s direction, advertising sales at The Island Free Press
grew 12 percent.
“Evan moved into the ad manager’s job about six months
after the newspaper was established,” said Irene Nolan, Island
Free Press editor and publisher. “She believes in what we are
doing for the islands and local businesses, and she did an outstanding
job in building revenues and local business support to keep the
publication going. We will miss her.”
Nolan said Tomberlin has been a pleasure to work with as a writer.
“Jordan loves Hatteras and Ocracoke and intends to make a life
here,” she said. “She has been a terrific addition to our
staff of freelance writers. She is a natural and very
writer who has learned a lot about the islands in her two years of
producing articles on many different subjects.
“I am sure she will transfer that talent and drive to serving our
advertisers and continuing to grow business support for our only local,
online, up-to-date newspaper,” Nolan added.
In her first message to advertisers, Tomberlin noted the growth of The
Island Free Press during 2009 – especially during and after the
“We had more than one million visits to the site in 2009,”
Tomberlin wrote in an e-mail to advertisers. “To be exact, we had
1,028,606 visits from 368,834 unique IP addresses. In addition, we have
a Facebook group and a Facebook fan page and more than 3,500 readers
signed up for e-mail alerts…..In short, The Island Free Press
has become the premier media outlet for Hatteras and Ocracoke
You can contact Jordan Tomberlin at 252-216-8639 or 252-986-2184 or [email protected].