November 28, 2017
NC State Researcher Seeking Insight and Opinions
on Ocracoke’s Tourism Workforce
By CONNIE LEINBACH
The Ocracoke Observer
and maintaining quality employees is a challenge for any business, but
doing so may be particularly challenging for tourism businesses on
In an effort to support Ocracoke’s tourism industry and its employees
N.C. State faculty member Dr. Whitney Knollenberg is working with N.C.
Sea Grant and Ocracoke Alive! to identify the challenges and
opportunities related to the tourism workforce on Ocracoke.
Knollenberg is seeking input from the tourism business owners, tourism
employees, and residents of Ocracoke to gain a better understanding of
what resources are currently supporting the island’s tourism workforce
and what resources require greater development.
To gather this input, three focus groups will be held in December.
Tourism employees and residents are welcome to share their thoughts in
a focus group hosted at 7 p.m. Dec. 18 and 20 in the Deepwater Theater.
The group on the Dec. 20 will be conducted in
Spanish. Tourism business owners may participate in a focus group at 7
p.m. Dec. 19 at the Deepwater Theater. One-on-one interviews can also
be arranged for those who are interested in sharing their insights and
opinions, but who may be unable to participate in the focus groups. The
focus groups and interviews will last about one hour and all responses
will remain confidential.
The findings from the focus groups and interviews will be shared in
another workshop in the spring. The outcomes of this work will be
written up as a publicly available report with conclusions and
recommendations that may inform efforts to support Ocracoke’s tourism
To RSVP for the focus groups or an interview, please contact Whitney Knollenberg at [email protected] by Dec. 15.