Ladies, take note: It’s just about time to put on
your flashiest pink attire, give the guys the remote control and free
reign of the couch, and to grab your fishing lines and tackle box -
because the annual Fish Like A Girl tournament is just around the
Celebrating its fourth year in 2018, this
fabulously popular fishing tournament that launches from the Avon
Fishing Pier is quickly becoming one of the most popular tournaments on
the island – and it’s all for an exceptionally worthy cause.
“We had been doing our ‘Paint the Village Pink’
campaign for about two years before Fish Like a Girl began,” says
Ellisa Thompson, the Brand Manager for Koru Village and Spa, which
orchestrates the event. “When we acquired the pier in 2014 as part of
the resort, that’s when we decided we could make this campaign even
more powerful by adding an all-women’s fishing tournament at the pier.”
“That first year, we weren’t sure what would
happen, but we had incredible community support and about 60
participants,” she says. “The next year we had 120 participants, and
the year after that we had 175. We’re definitely hopeful we will reach
over 200 this year.”
The tournament is popular among island ladies for
two reasons. First and foremost, all net proceeds from the tournament
go to benefit the Hatters Island Cancer Foundation (HICF), which is a
beloved local organization that has been helping residents who are
undergoing treatment for nearly 20 years.
“They are an incredible organization,” says
Thompson, “and they do so much to help residents on the island. They
are an incredible resource to the folks in our community.”
But the tournament is also a highly-anticipated
event because it’s a blast, and because it’s one of the few pier
fishing tournaments where it’s the ladies’ time to shine.
“[We’ve already received] two messages from
ladies who are suffering from breast cancer right now and who are going
through treatment – from Virginia and from Western N.C. – who want to
travel down and be part of this event,” says Thompson. “This is the
only event that I know of that’s an all-women pier fishing tournament
of this magnitude.”
Prizes are given in a number of categories, such
as biggest fish, most fish, and pinkest lady angler. Local businesses
pitch in to lend a hand and to provide some enticing prizes, and so
far, two title sponsors have already stepped up to the plate to make
the tournament happen.
“Carolina Brewery, who has a ‘Drink Sky Pink’
campaign, has been really supportive since day one, and has helped make
this event a possibility,” says Thompson. “Also, Janet Dawson with
CapeAttitude is allowing us to push the event even further this year,
through her very generous donation.”
Businesses are continually welcome to pitch in
and lend a hand through prize or monetary donations, and all visiting
and local ladies are welcome to join in the fun – no experience
“You don’t have to be a professional by any means
to join the tournament,” says Thompson. “It’s for all ages, so it’s
open to everyone - from little girls who just want to come out for ice
cream, to grown women who love fishing on the pier… We even have
volunteers who are judges, and who can also help you hook shrimp, or
learn how to cast.”
Talent, experience, and skill are certainly not
requirements to participate – however, having an appropriately pink
aesthetic will go a long way in fitting into the rosy-hued atmosphere.
“My slogan when people are showing up for Fish
Like a Girl is ‘the pinker, the better,’” says Thompson. “Wear pink
clothing and accessories, and any type of costumes and fun-wear is
If you go, expect a lively, laughing, and
boisterous scene where the fishing remains the heart of the event, but
having fun is the real allure.
With women participating from all across Hatteras
and Ocracoke islands, as well as from all across the country, the Fish
Like a Girl tournament is always a rowdy mix of mingling, fishing, and
having a ball all morning long. (And yes, the men can tag along too.)
“It’s very empowering to see ladies who have
survived cancer or who are undergoing treatment being raised up, and
having a really good time out there. There’s plenty of positive vibes,
and lots of laughing, and just the energy all around makes it a very
positive experience,” says Thompson. “And knowing that we’re raising
funds for an organization that loves and helps our residents so much,
that’s what Fish Like a Girl is all about. It’s empowering.”
• Fish Like a Girl takes place on Saturday, September 29, 9 a.m. to 12 p.m.
• Entry into the tournament is $30 (all ages welcome)
and includes an event T-shirt, and a fishing pass for the day.
• Register at any Koru location or online at http://www.koruvillage.com/.
• All net proceeds of the fishing tournament benefit the Hatteras Island Cancer Foundation.
For sponsors and local businesses:
• Sponsorship opportunities of all varieties are available! Please contact Ellisa at [email protected] to become a sponsor and change lives.