| April 9, 2013
Smith has worked in the restaurant business for years and has seen
firsthand the waste generated from the kitchen to the tabletop.
Greening up the state's travel industry
By TRISTA TALTON
Coastal Review Online
When she and her husband, Eric, bought Brewed Awakenings Gourmet Coffee Cafe in downtown Jacksonville in January, her message to him was short, but clear.
“We need to be green,” she recalls telling him.
coffee café, a stone’s throw from Jacksonville City Hall on New Bridge
Street, is now the only eatery in the coastal plain to earn the
distinction of being recognized by the state as a “green”
Brewed Awakenings is among 53 restaurants, lodges, and parks inducted into the NC GreenTravel Initiative,
a fledgling program that recognizes travel-based businesses that take
an extra step in conservation and preservation efforts. Ten other
businesses along the coast have also been recognized, but they are all
lodges. All but two are in Jacksonville.
N.C. GreenTravel was
started in October 2011 through the state Department of Environment and
Natural Resources’ Division of Environmental Outreach.
online applications are available for lodges, restaurants, museums, and
parks. The division is creating applications for events and festivals
and plans are to extend the program to airports, said Tom Rhodes, North
Carolina GreenTravel Initiative’s program manager.
“Anything that involves tourism has the opportunity to be recognized,” Rhodes said.
was a desire among North Carolina businesses to be acknowledged for
eco-friendly efforts that prompted the state to offer the program.
the tourism industry has been taking green steps in recent years,
consumer studies are showing that travelers are becoming more
In one 2010 study published in the Journal of Sustainable Tourism,
90 percent of hotel guests reported that they prefer to stay in hotels
that care about the environment. Seventy-five percent of hotel guests
said they would partake in environmentally conscious initiatives, and
65 percent of people said they think effective green management boosts
a hotel’s appearance and competitive edge.
“The majority of
travelers now are looking for some place to stay or eat or visit on the
greener side,” Rhodes said. “North Carolina wanted to be a part of
Applicants must pass a checklist of green alternatives
such as showing they have made efforts to reduce energy consumption,
conserve water, and reduce and recycle waste.
The process may
sound daunting, but the program goes the extra mile in helping
businesses that want to achieve green status, Rhodes said.
department has a group of volunteers called “waste reduction partners”
who go out and provide free consultations to business owners. The
department is also developing a core application checklist to be posted
on its website.
Businesses that receive the green stamp of approval receive a state certificate, a door seal, and free advertising.
“We’re working with AAA to have our NC GreenTravel logo on their eco pages,” Rhodes said.
department is also in talks with TripAdivsor.com to partner up on
recognizing businesses on the state’s green list on the popular web
That’s good news for business owners like Jackie Hobbs. She was already making eco-conscious choices running Beechtree Inn outside the small town of Hertford when she obtained GreenTravel certification last November.
always tried to be as green as possible,” Hobbs said. “We’re working on
being, as a family, as close to sustainable as possible. We recycle
everything we can – paper, plastic, glass, and cans. We have a high
efficiency washing machine. We have a huge vegetable garden and we grow
whatever we can in season.”
Fig, pear, apple, cherry and peach
trees pepper the 36-acre property, offering guests fresh fruit in
season. Free-range chickens produce enough eggs to feed the Hobbs
family and inn guests. Breakfast scraps are fed to the family cat, the
chickens or tossed in the compost pile. Most of the laundry is line
“If we have guests here for multiple nights I do not
change the sheets unless they ask me to,” Hobbs said. “I give them a
stack of towels and they can choose to reuse a towel or not. Most
people don’t use the whole stack.”
Guests sometimes express their appreciation about the GreenTravel status to Jed Miller, an innkeeper at Cape Hatteras Bed & Breakfast in Buxton.
“There are some people who really do appreciate it and do like it,” Miller said.
The inn passed the application process last spring.
was something I was concerned about – just trying to leave as little
mark as possible,” Miller said. “We started recycling and composting
and realized just how much trash we cut down on.”
He changed the
shower nozzles in the guest bathrooms and installed aerators on sink
faucets to reduce water consumption. Guests receive shampoo in
biodegradable containers and drinking water is available in glass
bottles rather than plastic, disposable ones.
Such changes can make a big difference, business owners say.
Our takeaway is either 100 percent compostable or recyclable,” Smith said.
sleeves that hug the coffee cups at Brewed Awakenings are made from 100
percent compostable materials. The Smiths use only recycled aluminum
foil to wrap customers’ sandwiches. Low-flow toilets and sinks have
been installed in the 600-square-foot coffee shop. Dishes are washed by
At the end of each week a local farmer drops by the coffee
shop to pick up used coffee grounds, which he uses to fertilize his
“Most of what we made were minor changes, but it’s a big
impact,” Smith said. “If we can do this and see a significant change
then anybody can do it.”
The 11 coastal businesses that have so
far been recognized are Baymont Inn & Suites, Jacksonville;
Beechtree Inn, Hertford; Brewed Awakenings and Gourmet Café,
Jacksonville; Cape Hatteras Bed & Breakfast, Buxton; Candlewood
Suites, Jacksonville; Comfort Suites, Jacksonville; Fairfield Inn &
Suites, Jacksonville; Home 2 Suites by Hilton, Jacksonville;
Super 8 Motel, Jacksonville; Towne Place Suites, Jacksonville, and
Quality Inn, Jacksonville.
story is provided courtesy of Coastal Review Online, the coastal news
and features service of the N.C. Coastal Federation. You can read other
stories about the North Carolina coast at www.nccoast.org.)